Founded in 2024 in the heart of Aledo, Texas, Cowtown Mercantile was born from a dream by Liz Huwel-mother to Emily and Dax, and wife to Joe. With a love for beautiful things and a belief that fashion should inspire confidence, Cowtown Mercantile set out to create a boutique that feels less like shopping and more like connecting with a trusted friend.
Here, we live by one golden rule: Life’s too short for boring clothes…or shoes that you can’t strut in.
We’re here for the woman who wants it all-style, glamour, confidence and a little “I woke up like this” magic. Our racks are filled with modern luxury pieces you’ll actually want to wear, all at prices that let you treat yourself without guilt shopping the sale rack. We want you to feel unstoppable and still let you keep your pedicure budget intact.
Think of us as that friend who will tell you when those jeans make your butt look amazing, hand you the perfect dress for date night, and slip you a pair of earrings “just because”.
At Cowtown Mercantile, we believe fashion should make you smile, walk with a swagger, and maybe even wink at your reflection. We curate every piece with love, she savvy, and sprinkle of sass-so you can walk out the door feeling unstoppable.
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For questions about orders, shipping & returns, account help and products, email us @ CowtownMercantile@gmail.com
